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A new mascara launch from our very own beauty royalty? Exciting. When I heard that Sam Chapman, Sali Hughes, and Jo Jones had teamed up to create a mascara, I was very excited and Sam sent it to me to try! Here’s everything you need to know about the brand-new RUM Wrap Party Tubing Mascara, including my full review, before and after thoughts, and comparison of both shades: Taxi (blackest black) and Inkwell (elegant navy).
Key Features
- Tubing formula: coats each lash in polymer tubes for long-lasting, smudge-proof wear
- Vegan & cruelty-free
- Available in shades:
- Taxi: blackest black
- Inkwell: elegant midnight navy
- Precise brush for root-to-tip definition
- No undereye transfer
- Smudge-proof
- Won’t crumble on the lashes
- Easy removal with warm water – or balm/oil cleanser
- £1 from every mascara sold goes to Beauty Banks
Wrap Party Mascara – Before and After

The below image shows Inkwell on the left and Taxi on the right:

Is RUM Wrap Party Tubing Mascara Worth It?
In a word: YES.
This is genuinely one of the nicest tubing mascaras I’ve tried and depending on which one you choose and how you apply it, you can achieve that lash-lifted, fluttery, clean glam look that so many mascaras promise but few deliver or you can build up for extra volume and full glam. I love that it comes in a Navy which is actually pretty rare shade!
Plus, I like knowing that £1 of every sale supports Beauty Banks.
