BOSS’s spring-summer 2026 campaign is built around the theme “Be the Next,” a rallying cry for those who lead, inspire, and push through with self-belief. At the heart of it all are actress Meghann Fahy and model Sacha Quenby.
BOSS Spring/Summer 2026 Campaign
Meghann is the White Lotus breakout who has quickly become one of Hollywood’s most in-demand talents, strikes a pose. Meanwhile, Sacha, known for her runway and editorial work, also flaunts the new season.
Shot by photographer Mikael Jansson, the BOSS visuals are clean, cool, and quietly powerful. The campaigns feature all-white sets and dramatic shadow play.
Key looks include a fluid sand-toned trench coat paired with a sculptural suede tote, an all-white sleeveless blazer suit with a sweeping draped sash, and a sharp black leather jacket worn over tailored grey trousers.
