PUMA just handed Rosé the keys to the neighborhood, and honestly, she can keep them. The pop icon and PUMA ambassador fronts the brand’s latest H-Street campaign, set inside a dreamlike suburb straight out of a fever dream.
PUMA H-Street 2026 Campaign
Silver mirrored houses, immaculate lawns, and a moving truck loaded floor-to-ceiling with PUMA boxes set the scene. The star of the moment is the H-Street sneaker itself. Tracing its roots back to PUMA’s late-90s Harambee racing spike, this low-profile silhouette was rebuilt for 2026.
It features a lightweight mesh upper, bold T-shaped toebox, and a race-ready shape that feels fresh without trying too hard. Three colorways anchor the drop: a sleek black and silver pairing, plus an electric pink and green with silver option that demands attention.
Rosé puts it simply. “They’re effortless to wear, and most importantly are super comfortable and almost light as air,” she says. First launched in 2003, the PUMA H-Street is available now at PUMA.com and selected retailers.
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